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03 / Experience06 roles

Design Engineer & Creative Director

Self-taught designer who grew up in startups. Creative director behind a string of Web3 industry firsts, now building AI-native products end to end: brand, interface, and code. I see the whole system (the creative concept, the economic model, the technical execution) and connect the dots.

  1. 01IndependentDesign EngineerPhoenix, AZ
    • Sedona: creative director and design engineer on an AI-agent platform on Solana. Designed the brand, website, and front end.
    • ReelsVault: AI tool that turns saved Instagram Reels into searchable competitive intelligence, with transcription, classification, semantic search, and pattern extraction.
    • Product, brand, and landing-page work for whag.me, StablOS, Stabl Pay, and Step3.
    • Founded and taught VibePHX (vibecodephx.com), a Phoenix workshop where people build and ship an AI app in a day.
  2. 02Isle of Motu (ApeIn)Co-founder & Creative Director
    • Cross-chain GameFi experience with three titles, including Jungle Rumble, a tokenized PVP idle brawler built in Unity.
    • Shipped a turn-based Unity game with no prior game-dev experience: three months to learn and hire, six months to build, on a $100K budget.
    • Created the first design system to render randomized 3D NFTs in the browser, with a Blender asset pipeline for in-app randomization.
  3. 03Polyient Labs & Polyient GamesCreative Director
    • Scaled the creative organization at what was then the largest Web3 incubator; a dozen-plus companies incubated, with successful exits.
    • Designed industry-first patterns: the first utility NFT, the first bi-directional NFT-to-ERC-20 bridge interface, and the first NFT/ERC-20 liquid staking interface.
    • Launched about ten NFT collections across three chains, earning more than 4,000 ETH in primary sales.
    polyient.io
  4. 04Real BlocksCreative DirectorNew York, NY
    • Employee #12 at the first company to offer accredited investors tokenized REITs (Barclays Fintech Incubator).
    • Naming, brand identity, web and application design, and marketing strategy.
  5. 05Block CollectiveCreative Partner
    • Led the creative organization for ICO-era crypto startups, including Sweetbridge (blockchain supply chain, 20+ localizations).
  6. 06RetrolectionFounderPhoenix, AZ
    • Brand strategy, identity, and digital design studio. Clients include Coca-Cola, GSK, Lionsgate, Barclays, OCEG, Citarella, Sourcely, and the Boy Scouts of America.
    retrolection.com

Design

  • Brand strategy & identity
  • UI/UX, web & application design
  • Design systems
  • Pitch decks & marketing strategy

Engineering

  • AI-native product development
  • Front end
  • System design

3D, games & physical

  • 3D art & rendering (Blender)
  • Game art direction & concept art
  • Illustration & character design
  • Packaging & merchandise

Education

  • MITBlockchain Systems
  • Savannah College of Art and Design (SCAD)Attended; left after the first year to work full time

04 / ContactPhoenix, AZ

Tell me what you’re making.

A product, a brand, a launch, or something that doesn’t have a name yet. A few lines is plenty.

Or write to cody@retrolection.com